Content Director · Marketing Director · Campaign Strategist
HELLO,
I'M SAMAD.
I help brands and businesses turn ideas into content that gets watched, shared, and remembered — as a strategist behind the scenes and a creator in front of the camera through @samadsaidwhaaat and @checkpointjiwa.
20M+
organic views generated
HRDC
Certified Trainer
5+
Years in social media & content strategy
20M+
Views generated on @samadsaidwhaaat
62.4M+
Views across managed client accounts
80+
Brands & businesses coached or managed
About
Two voices. One creative operator.
I'm Samad — a content director, marketing director, and campaign strategist with 5+ years turning ideas into content that actually moves. I built #RotiSamad into a nationwide talking point from a single post, and I run two platforms that embody opposite ends of the human experience: chaotic humor and calm introspection. I'm an HRDC-certified trainer and the founder of Content Coach Academy, where I've helped 80+ brands and businesses turn content into real leads and growth.
Founder & CEOThe Bold Voice
@samadsaidwhaaat
A personality-driven platform delivering raw, witty, unfiltered commentary on culture, identity, and everyday life. Relatable rants, cultural truths, and POV storytelling that hits where it hurts (and heals) in under 60 seconds.
The Quiet Sanctuary
@checkpointjiwa
A digital sanctuary for those navigating burnout, heartbreak, and healing. Softly spoken narratives and honest storytelling that normalize mental health and remind people they're not broken.
What I Do
Six ways to work together.
From owning the full marketing strategy to setting up a live podcast stream, here's where I can plug in.
Content Direction
I set the creative vision for a brand or personal account — the themes, tone, formats, and hooks that make content worth stopping for.
- Content pillars & narrative strategy
- Hook writing and short-form scripting
- Creative direction for shoots and edits
- Editorial calendars built around what the algorithm rewards
Marketing Direction
Full-funnel marketing leadership — from positioning to launch — for brands that need someone to own the strategy, not just the posting schedule.
- Brand positioning & go-to-market planning
- Cross-platform marketing calendars
- Team and vendor coordination
- KPI frameworks tied to real business outcomes
Campaign Strategy
Algorithm-aware, conversion-optimized campaigns built for TikTok, Instagram, and YouTube — designed to get pushed by the platform, not just posted on it.
- Launch campaigns for property, automotive, F&B, beauty & more
- Influencer/KOL campaign design and briefing
- Organic growth frameworks (proven up to 1000%+ account growth)
- Performance reporting: views, reach, conversions
Content Creation — Reviews & Paid Promotions
On-camera, in-voice content through @samadsaidwhaaat and @checkpointjiwa — honest reviews, sponsored features, and paid promotions that don't feel like ads.
- Product & service reviews with genuine POV
- Paid promotions woven into storytelling, not interruptions
- UGC-style content for brand libraries
- Delivered across TikTok, Instagram Reels & YouTube Shorts
Live Podcast Setup Service
Full technical and creative setup to run a live podcast that streams simultaneously to a Zoom meeting and TikTok Live — one conversation, multiple rooms.
- Multi-destination live streaming (Zoom + TikTok Live, and more)
- Camera, audio, and lighting setup for a broadcast-quality look
- Live show-flow: segments, prompts, and moderation
- Ideal for panel discussions, AMAs, and branded live shows
Consultation & Training
HRDC-certified training for teams and individuals who want to think about content strategically — not just produce more of it.
- HRDC-certified corporate workshops
- University & institution guest sessions
- 1:1 consultation for creators and business owners
- Team management frameworks for creative departments
Live Podcast Setup Service
One conversation.
Every room, live.
I set up and run live podcast broadcasts that stream to a Zoom meeting and TikTok Live at the same time — full camera, audio, lighting, and show-flow, so your conversation reaches a remote panel and a live public audience in one take.
- Broadcast-quality camera, audio & lighting setup
- Multi-destination streaming (Zoom + TikTok Live, and more)
- Live moderation, run-of-show, and guest coordination
- Perfect for panel discussions, AMAs, and branded live shows
Broadcast flow
Live Podcast
In-studio, multi-cam recording
Zoom Meeting
Streamed live for remote panels & guests
TikTok Live
Streamed simultaneously for real-time audience reach
Results
Campaigns across every industry.
A snapshot of campaigns run for clients spanning property, automotive, F&B, beauty, fitness, and more — each one built on content designed to earn the “For You” page, not just fill a feed.
Property
720.6K views
GIGA PR1MA Homes Awareness Campaign
Content Creation & Account Management
Fragrance
2.1M views
Consistent FYP content that converts to followers
Content Creation
Fragrance
2.4M views
Consistent FYP content that converts to sales
Content Creation
Service Spa
6.8M views
7.8M impressions within 1 month
Content Creation
Automotive (Recond Cars)
934.4K views
Consistent FYP content that converts to sales
Content Creation
Gymnasium
1.4M views
Consistent FYP content that converts to sales
Content Creation
Clothing
5.2M views
FYP content without hard selling
Content Creation
Dental Clinic
1.2M views
1.6M impressions within 1 month
Content Creation
Mobile App
2.2M views
3M impressions within 1 month
Content Creation
Personal Branding
1.5M views
0 to 140K followers in 2 months
Content Creation
Islamic Products
179.2K views
2.3M impressions within 1 month
Content Creation
Tourism (Resort)
629.1K views
1M impressions within 3 months
Content Creation
Brands & businesses I've worked with
Content Amplification Network
Not just a post. A network.
Beyond a single upload, client content can be pushed through a network of niche channels I own and operate across TikTok, Instagram, and YouTube — each built around a distinct audience and content format, giving a campaign more than one door to walk through.
Culture & Commentary
Samad Said Whaaat?
@samadsaidwhaaat
The flagship channel — bold, witty POV commentary on culture, identity, and everyday life.
Faith & Mental Health
Checkpoint Jiwa
@checkpointjiwa
A softer, reflective channel on burnout, healing, and faith — built for a different kind of audience.
Travel & Hidden Gems
Adventures Malaysia
@cca.adventures
Local travel discovery — hidden gems, day trips, and lifestyle content across Malaysia.
Food & Beverage Discovery
Foodstuff Malaysia
@cca.foods
Street food and restaurant discovery content built for F&B brands and local eateries.
Street Vox-Pop Network — Food · Places · Hobbies
Tanya Malaysia
@tanya.malaysia
The newest expansion — a street-interview format ('Tanya Je Lah!') branching into dedicated Food, Places, and Hobbies verticals.
100K+ combined audience across four established channels, plus a growing network of new verticals launching under Tanya Malaysia.
Consultation & Training
HRDC-certified. Classroom tested.
I teach people how to think about content, not just how to post it. I've run workshops and guest sessions for universities, corporate upskilling programs, and rooms full of business owners.
IMU University
Operations management for the creative industry — managing a team of 12+ creatives while hitting KPIs.
Sunway University
Creating engaging content for mental health advocacy.
MBOOS x CCA
Efficient content creation for 50+ business owners, entrepreneurs, and local celebrities.
UNITAR Fintech Students
Using technology and social media to build a recurring-income agency.
Usahawan Pedi x CelcomDigi
Leveraging content for rural business owners and entrepreneurs.